Discrimination against disabled people is the last remaining equality issue to be addressed. Scope, with their expertise in cerebral palsy, are well qualified to campaign on behalf of all disabled people. We were involved from the beginning, with the design of a new corporate identity, featuring the 'equality' roundel, through to advertising and print design. Our 'Time to Get Equal' marketing campaign highlighted, through personal case histories, some of the injustices experienced by disabled people. And raised unprompted awareness of Scope from under 2% to over 9%, as well as introducing a new word - disablism - into the English language.