Discrimination against disabled people is the last remaining equality issue
to be addressed. Scope, with their expertise in cerebral palsy, are well
qualified to campaign on behalf of all disabled people.
We were involved from the beginning, with the design of a new corporate
identity, featuring the 'equality' roundel, through to advertising and print
design. Our 'Time to Get Equal' marketing campaign highlighted, through
personal case histories, some of the injustices experienced by disabled
people. And raised unprompted awareness of Scope from under 2% to over 9%,
as well as introducing a new word - disablism - into the English language.